• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar

Hull Copywriter

hull freelance copywriter

ARE YOU LOOKING TO BOOST YOUR BUSINESS? Get a Quote

  • Home
  • About
  • Services
  • Fees
  • Blog Management
  • Contact
  • Blog

Give your copy a big fat KISS

Give your copy a big fat KISS

It’s the best thing you can do for it.  But, in case acronyms aren’t your strong point, I don’t mean you should print out your copy and plant a big smacker in the middle of the page.  No.  In this instance KISS stands for keep it simple stupid.

I don’t want to insult anyone so let’s drop the ‘stupid’.  However, you should very much bear the rest of it in mind.

Keep it simple

What I mean is this.

The more understandable your copy – the easier it is to read and digest – the more effective it will be.

Forget all about blue sky thinking

Get rid of the jargon.  Your copy may seem awfully clever to you, hitting all the buzzwords and pushing all the right buttons.

But, no matter how clever, it isn’t going to sell any products or services if there is only you who can understand it.  If your customers can’t understand or relate to the copy why would they buy anything?

keep your copy simple

Ducks and solutions

I have worked with some marketing directors and company CEOs who love their copy to be stuffed full with marketing speak.

They talk about ‘solutions’ and ‘opportunities,’ they enthuse about ‘pushing the envelope’ and ‘putting their ducks in a row.’

Basically, they talk bollocks.  But, let’s not allow that MBA or expensive marketing seminar go to waste.  Why write a sentence of good, honest, plain English copy when you can write three paragraphs of jargon filled waffle?

What your customers really want to read

To buy a product, or to sign up for a service, your customer needs to understand what the product or service is and how it will change their life.

They need to be told this in language they understand and by copy they can scan quickly by picking out the killer points they are interested in.  The things that will convince them to press the ‘buy’ button.

But, they won’t do this if they can’t understand what you are saying to them or if they have to make a mental effort to interpret your dense jargon.

Make it easy for your customer to click ‘buy’ by making it easy for them to understand what they are buying and why they should buy it from you.

Remember…..

Jettison the jargon, cull the gobbledygook, and weed out the waffle

I do accept there are times when very technical writing is required. If you are selling particle accelerators to nuclear physicists feel free to ignore the above. Otherwise:

Keep it simple 🙂

Contact me if you need simple but effective copy for your website or marketing materials

Click here or call me on 07722 431483

It’s easy to get a quote for your copy or upcoming project just complete the form below 🙂

 

Reader Interactions

Primary Sidebar

Connect with Craig

  • Facebook
  • LinkedIn

The only newsletter you need

News, resources, hints, and tips on content marketing, SEO, and copywriting for your business.

And I’ll even send you a FREE eBook as a thank you for signing up.

What more do you need?

Subscribe to my newsletter and receive my eBook ‘How to Write an Awesome Blog Post’ absolutely free

Recent Posts

  • Top 10 advertising slogans
  • Blog post ideas
  • Freelance copywriting fees
  • Art in Hull: The Turner Prize 2017
  • Lost words from old English
  • Give your copy a big fat KISS
  • It’s Yorkshire Day
  • Three ways to republish old content
  • Hull City of Culture
  • 10 words that really do my head in a lot
  • How to Write a Blog Post
  • SEO copywriting for your website
  • How long should a blog post be?
  • Hull, New York, Paris. Copywriter has laptop. No need to travel
  • Oureaching your infographic for free

If we haven't met before....

Hi, I'm Craig Ellyard a B2B & B2C copywriter.

A specialist in online content, I have been a business writer for nearly 20 years.

Learn more about me and how I can add value to your business by Clicking here

  • Copywriting
  • How to write a blog post
  • SEO
  • Hull News
  • Blog
  • Fees
  • Privacy
Craig Ellyard Copywriting, Hull, East Yorkshire 07722 431483 Copyright (c) Craig Ellyard 2018

Craig Ellyard Copywriting is a trading name of Gadget Digital Media Limited