Every business is looking for the perfect slogan. A tagline which is instantly recognisable and becomes part of the language. And of course sells lots of products. There’s been some crackers over the years. Here’s my personal top 10 advertising slogans.
What should I write about? It’s a question many small business owners and marketing managers ask themselves. Finding interesting blog post ideas isn’t always easy. We’ve all sat and stared at a blank screen with an equally blank mind. Which is silly really. Because there are so many things to write about. No matter which business or market you are in. You just have to dig a little.
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Art in Hull. Not a phrase you hear very often. Or at least it wasn’t before 2017. The City of Culture year has seen Hull become a centre for the arts.
Which is cool. And a big kick in the wotsits for those who assume the place is an artistic backwater.
Far from it. There is art bursting out all over the place. Including the biggest prize of them all. [Read more…] about Art in Hull: The Turner Prize 2017
Good luck with squeezing these into your copywriting
Are you a sillytonian or a wlonk?
Maybe you are prone to be a little fumish or a quacksalver. Hopefully you aren’t a slug-a-bed.
It’s not as nonsensical as it sounds. [Read more…] about Lost words from old English
It’s the best thing you can do for it. But, in case acronyms aren’t your strong point, I don’t mean you should print out your copy and plant a big smacker in the middle of the page. No. In this instance KISS stands for keep it simple stupid. [Read more…] about Give your copy a big fat KISS
Ee bah gum it’s Yorkshire Day. As an Hull lad born and bred this momentous occasion will be celebrated in traditional style with a mug of Yorkshire tea, a dish of Yorkshire puds with gravy and a nostalgic flick through Wisden to laud the 32 county championships won by the cricketers of Gods own county. [Read more…] about It’s Yorkshire Day
Dominate Google by breathing new life into your old blog posts
One of the biggest mistakes made in content marketing is to forget about a blog post once it is on the website.
It’s natural enough.You post an article to your blog, hope it ranks well in the search engines and attracts traffic. You may even outreach the post or promote it on social media. [Read more…] about Three ways to republish old content