Most business owners and marketing professionals realise the value of regularly adding fresh, unique content to their blog. It attracts customers, engages readers, and builds brand loyalty. Your blog will promote your company, increase website traffic, and help convert browsers into buyers.
But, it can just as easily do the opposite. A blog with irrelevant and uninspiring content or, much worse, no content at all, will put off potential buyers. A dormant or empty blog can make it appear, at best, the business isn’t bothered about its customers or, at worst, is no longer trading.
The bottom line is a blog is a great marketing tool and is the most important part of your content marketing strategy. The flip side, of course, is the time and financial investment it takes to run a busy and successful blog.
Where are those extra hours coming from?
If you are running a business you certainly don’t have time to research and write a blog post, format and publish it, and then promote it. Those extra hours are just not available. Not to mention you may not actually enjoy writing or even be very good at it. After all, you’re a business owner not a blogger.
Similarly, even if you are running a marketing department you may be much too busy with the bigger picture, and may not have the resources to delegate a member of staff to exclusively create content and manage the blog for you.
Which is where I can help
I will write, publish, and help promote your content. I provide a full blog management service which not only includes creating your content but also monitoring and administrating your blog. With my blog management service, you get a blog regularly updated with unique, high-quality content and you can be as hands on or as hands off as you wish.
Why you should hire me
- I have written literally hundreds of blog posts both as a freelance and as an in-house copywriter
- I have created content on many, many different topics and am comfortable writing on any subject
- I have vast experience with WordPress and other content platforms
- I not only create your content but I can also undertake keyword research, source images, and upload the article to your blog
- I will monitor your blog and approve / disapprove comments and report any performance or security issues to your IT team
- I won’t leave for another job, ask for holidays, take unauthorised days off, and I come ready to work, fully trained, and eager to please
- Your business will save tens of hours of time every month
- You benefit from a regularly updated blog and all the benefits it brings to your business
And the kicker?
Hiring me on a pay-as-you-go monthly basis is a far more affordable solution than taking on a full-time or part-time staff member.
What you get
I provide three options ranging from a supply only service to a full blog management service:
Silver £350 per month
- Editorial calendar
- 4 articles per month (500-750 words)
- All articles SEO optimised
Gold £1000 per month
- Editorial calendar
- Keyword research
- 10 articles (500 – 750 words) per calendar month
- All articles SEO optimised
- 1 stock image for each article
Platinum £1200 per month
- Editorial calendar
- Keyword research
- 15 articles (500 – 750 words) per calendar month
- All articles SEO optimised
- 2 stock images for each article
- Each article formatted and uploaded to your blog
- Internal and external links included (where appropriate)
- Blog monitoring service
- Title tag and meta description for each post
- Text for two tweets for each article
- Facebook text for each article
My blog monitoring service includes me logging into your blog at least once a day, approving / deleting comments, notifying issues to your development team including plug in updates, recommended plug ins, indexing and security issues.
With my blog management service you get all the benefits of an experienced copywriter & blogger without the hassle and cost of employing a full-time member of staff.
What have you got to lose? Call me on 07722 431483 for an informal chat about how I can help your business or drop me an email.
Questions?
I’m sure you have a few questions about my blog management service so, if I may, I will try and answer them here:
Q I just want articles for my site. Are you happy for my team to upload and format the blog posts?
A No problem. Articles can be directly emailed to a designated member of staff.
Q What kind of articles will you write for my blog?
A The short answer is I will write the interesting and engaging articles your readers expect.
The longer answer is I will work with you to understand the content your website and business needs to attract customers. Together we will come up with a list of ideas for articles and a plan on how and when to implement them.
In addition, if you opt for either the Gold or Platinum levels of my blog management service, I will carry out extensive keyword research and draw up an editorial calendar which I will share with you and your team.
Q What if I already know which articles I want writing?
A That’s fine. Just send me a list of titles and I will write the articles.
Q When will my blog be updated?
A We will agree a schedule in advance and your posts will be posted according to that timetable. It is usually best to ensure articles are posted on the same day, for example, every Tuesday, so regular readers will know when to visit the site.
Q What about social media?
A Every time an article is published to your blog you should certainly use social media to promote it. For those who opt for the Platinum package I will supply text for two tweets and a Facebook post for each article.
Q Where do the images you use come from?
A I purchase stock images from reputable agencies. All images will be licensed for use on your website.
Q I like the idea of your service but what if I want less / more articles every month?
A Whether you want one or one hundred articles a month I can design a package for you. Call me on 07722 431483 and we can have a natter about what you need.
Q How long do I have to sign up for?
A Naturally enough, when you see how good my copy is and how your blog is benefitting your business, I hope you and I will work together for a very long time.
However, I realise things can change very quickly in business and, if you need to cancel, for whatever reason, just let me know. This is a pay-as-you-go service and no notice is required – though it would be appreciated.
Q When and how do I pay?
A Payment is monthly by bank transfer.
Still have questions? Feel free to call me on 07722 431483 or complete the form below and I’ll do my best to answer them.