Every business is looking for the perfect slogan. A tagline which is instantly recognisable and becomes part of the language. And of course sells lots of products. There’s been some crackers over the years. Here’s my personal top 10 advertising slogans.
1 Carlsberg – Probably the Best Beer in the World
One of the best advertising slogans ever? Probably. Carlsberg introduced this in the 1970s and it was a massive hit. Everyone knew it along with the ‘If Carlsberg did…..’ tagline. It became part of everyday speech over the following 40 years. But then, because marketing departments always have to prove they are hip and happening Carlsberg abandoned their strapline in 2011. The new effort was ‘That calls for a Carlsberg.’ But all it really called for was a very quick U-turn. A few years later ‘Probably the Best Beer in the World’ was back. As if it ever went away.
2 Rowntree / Nestle – Have a break…Have a Kit Kat
First used in the 1950s the copywriter who came up with this slogan is an absolute hero. There can’t be anyone who hasn’t seen, heard or used the ‘have a break’ line. And Kit Kat has to be one of the best sweets ever. So it deserves a great tagline.
3 American Express – Don’t Leave Home Without It
In the advertising copywriting world Ogilvy & Mather are as legendary as the Real Madrid team of the 1950s. Though they created this tag for American Express in the seventies. So simple, so clever, so iconic. Unforgettable.
4 Heinz – Beanz Meanz Heinz
A catchy slogan made all the more memorable by the jingle on the TV adverts. Everybody knows Beanz Meanz Heinz. Despite the supermarkets trying to peddle their inferior own brand versions.
5 McDonalds – We make breakfast
The most recent slogan on the list. Every time I hear this on the car radio I marvel at how clever it is. So simple but so effective. I like it better than ‘I’m Loving It’ which is the more famous of the McDonalds taglines.
6 Pringles – Once you pop you can’t stop
This slogan is just factually correct. It’s almost impossible to stop eating Pringles once you’ve opened that tube of magic. Did you know the distinctive shape of a Pringle is a hyperbolic paraboloid? Me neither. Thanks Wikipedia.
7 Kellogg’s – They’re GR-R-R-reat
Who can forget Tony the Tiger and his brilliant slogan? That slogan has been around for decades and has stood the test of time. Unlike another Frosties tagline – ‘Eat Right’ which was banned because the cereal is so high in sugar. Never mind kids. Tony the Tiger is GR-R-R-reat.
8 De Beers – A Diamond is Forever
This slogan first appeared in the 1940s. James Bond even nicked it for a movie title. This tagline will probably endure for as long as the diamonds it helps to sell.
9 Tesco – Every Little Helps
The tagline perfectly captures Tesco’s promise of low prices. It’s a slogan which has slowly being working its way into the lexicon. Like the best slogans it’s simple, effective and memorable.
10 Nike – Just Do It
Whatever you think of the brand and its manufacturing processes the Nike slogan is brilliant. They’ve been using it since the 1980s and it’s as effective now as it was back then.
That’s it. I could have made a list of 50 top advertising slogans but I’ll leave it at 10. But you’ll notice a common theme with all these slogans or taglines. They are all so simple and say bucket loads in just a few words. A reminder to us all to keep copy simple.