Search Engine Optimisation. Is there any other subject surrounded by so much misinformation?
Where self-appointed experts shout about pet theories. Which they present as fact. Despite never having actually achieved any real-life results.
At the same time it is a subject which cause many business owners, especially sole-traders or small businesses, such anguish.
Every business has a website. Every business knows the importance of ranking in Google. Every business thinks the first page of the search engines is the path to market domination.
I’m a freelance copywriter. What do I know?
I know more than many. I began SEO in 1999 before Search Engine Optimisation was actually a thing. For many years I ran a successful local SEO agency.
Nowadays I restrict myself to consulting on SEO and creating local SEO campaigns for small businesses.
If you are a small business looking for more local customers and to rank highly in Google for your search terms. I’m your man.
But I also enjoy writing about SEO.
On this page you will find links to articles and resources I’ve written.
Keep calling back because I’m always drip-feeding content onto this page.
Three ways to republish old content
After all creating the content took time, effort and money.
If managed correctly old blog posts can reused and repay your investment time after time.
In this article I look at all you can republish your old articles. And how they can help your national or local SEO campaigns.
How to write SEO content for your website
Hopefully that’s why you are here. To hire me to write for you.
But if you are creating your own articles you need to be aware of how to write SEO content.
Or rather how not to write it.
But there is so much misinformation out there. And frankly so much rubbish advice it’s hard to know what to do.
In this blog post I cut through the myths and provide my own take on how you should be writing for your website.
Google (and your customers) love fresh content
Content is king. It’s a tired old cliché but true nonetheless.
Effective SEO relies on fresh content. But so do your readers and customers.
Regularly adding content can also help establish you as an expert in your field. An ‘influencer’ to use new age marketing speak.
Read this article to discover why Google loves fresh content. And why your website should be providing it.
Don’t forget to subscribe to my newsletter. I won’t bombard your inbox but once a month a will send you some information and advice on SEO, copywriting and content marketing.
As a thank you for subscribing I will send you a copy of my eBook How to write an awesome blog post. Don’t forget blogging can be a great tool in your local SEO campaigns.