As a freelance copywriter I offer both online and offline services all, naturally enough, centred around content creation though I also provide consulting and strategic planning services.
A brief overview of the most frequently requested projects is below or take a look at this page to see how your business can benefit by contracting the skills of a talented copywriter (er…that would be me)
My freelance copywriting services at a glance
|Article / blog post writing||Blog management|
|SEO copywriting||Website copy|
|Press releases||Product descriptions|
|eBooks & lead magnets||Newsletters|
|Email marketing||Hard copy marketing materials|
|Pay Per Click|
Articles are the staple of web content. Populate your blog with fresh, targeted articles your customers will love.
Whatever your market or niche, if you publish online or offline, I can create the content you need either as a one-off project or on a rolling contract to ensure your blog is regularly updated.
Big gains for a small outlay
Articles, or blog posts, are pieces of content which can bring huge rewards in terms of traffic and revenue. It is this content which will rank in the search engines and, even more importantly, engage and pre-sell your readers, converting visitors into customers as they built trust in you, your business, and your products through enjoying and being educated by your content.
Because of their importance, articles should form the backbone of your content marketing strategy. The subject matter should be tailored to your long-term strategy and backed by your keyword research.
Article writing and web content is my speciality. Over the years I have written and published literally thousands of pieces of online content including blog posts and articles on every subject under the sun.
There are very few markets in which I have not written articles. It is that experience which can prove so valuable to your business. Whatever your market, or target audience, I can create interesting, readable, and appealing content which will attract traffic and add value to your website.
I can write articles on any subject. My research is exhaustive and I pride myself on accuracy and attention to detail. I can deliver blog posts to you on a one-off basis, as and when needed, or on a retainer agreement. I charge a fixed fee for each article so the costs of implementing your content strategy can be easily budgeted for.
If you need a regularly updated blog, and who doesn’t, this is the service for you. You can chose from simply receiving regular posts for you to post to your blog or you may opt for a completely managed service in which I write, format, and upload articles as well as sourcing images, providing meta tags for SEO and even the copy for your social media outreach.
This is the ideal pay as you blog management service for businesses of all sizes especially if you want all the benefits of a blog without allocating time and resources in-house.
Whether you want a single blog post a week or 100 articles a month I can provide an affordable package you will be delighted with. More details here.
The dark art. Or at least a very misunderstood one. Optimising your website with copy written to attract customers and appease the search engines is essential for climbing the rankings.
As a copywriter with 20 years of internet marketing experience, including several as the managing director of an SEO agency, I specialise in web content. I can create articles and web pages to help boost your rankings or overhaul your existing website’s content to make it more ‘Google friendly.’
Not only can I write captivating and high-converting landing pages and blog posts I will also provide the title tags and metadata needed to give your website the best chance of ranking highly in the search engines.
Website Copy & Landing Pages
A website should be a sales or lead generating machine. Is yours? It can be with the right content.
Relevant and engaging copy can turn your online real estate into the revenue generator your web designer promised.
I can supply copy for an entirely new website, overhaul your existing content or create brand new sales pages. I have written website copy for clients in different markets and my recent work includes complete websites for a wedding photographer and an IT reseller.
Whatever market you are in, whatever your business, whether B2B or B2C, I can create the engaging copy you need quickly and affordably.
Watch my copy convert your website readers to buyers.
New product to sell? Launching a service? Got news to share? Make sure your message reaches the people who matter.
A well-written press release will get the word out and can generate valuable PR for your business and masses of traffic to your website.
The great thing about press releases is they are so cost effective. Inexpensive to produce and free to publish, they can bring big rewards. But, there are no guarantees. Unlike an ad you have paid for, you have no control over whether your press release will be used by the media you submit it to. In fact, the odds are against it.
Journalists, editors, and webmasters receive hundreds of press releases every week, even daily for the bigger outlets, so yours must stand out to be noticed. They have to be topical, newsworthy, and, most of all, of interest to the readers of the newspaper, magazine, or website you are targeting.
Whether an ecommerce website or a hard copy catalogue, compelling descriptions sell products.
I will make sure yours are unique and stand out from the crowd. Whether you need a long description for a one-off special or have a stock list of thousands of products, I have many years experience in crafting copy for two of the biggest online retailers in the UK.
eBooks and Lead Magnets
Whether you are looking for a full-length eBook or a report to use as a lead magnet I can create it for you.
Whatever topic you choose, or I can advise you what your customers may be looking for, I can write, format and even create the cover for a compelling, lead generating eBook or report.
Everyone knows an emailed newsletter is a great, and free, way to regularly put your brand in front of existing and new customers.
Which is why so many businesses send them out. Unfortunately, most are just so much cyber junk.
They are poorly written with boring content, haphazardly put together, and bound up in a shameless sales pitch. Which is why only around 20% of commercial newsletters are actually opened by the recipients and why click through rates, readers who click a link to visit the merchant’s website, typically hover around the 3% mark.
Keeping and nurturing subscribers
To improve those stats and actually turn subscribers into buying customers, you must ensure your email is actually read and not instantly deleted or booted into the spam folder.
To do so, your newsletter needs to stand out, to be different, and entertaining. It should build a relationship with customers old and new, by blowing them away with its topical and valuable content.
A well written and properly thought out newsletter will keep your subscribers happy and, importantly, enjoying the content and continuing to subscribe. This is crucial.
The more issues your subscriber receives and reads, the more likely they are to be converted into a customer.
How I can help
Creating a unique and interesting newsletter isn’t easy. Coming up with new content every month is hard work and you are busy running your business anyway. You probably have many other things to worry about. It’s much easier to put your plans on hold and think about a newsletter when you have more time.
The problem, of course, is that you never find the time and you continue to miss out on one of the cheapest, and most effective, marketing strategies there is.
I can help. I will create your newsletter for you. All the content you need; informative articles along with industry stats, reviews, and news. Unique and engaging information which your subscribers will be pleased to receive and continue to receive. Every issue they read will help build their trust in you and your business leading to more sales.
Email is a great way to sell. Assuming your message makes it through the spam filter or isn’t instantly deleted.
Did you know it only takes one second for your recipient to decide whether to read your email or not? Skyrocket your open and click through rates with my inviting subject lines and readable copy.
Email has to be the best free sales medium there is. Your subscribers have already opted in to receive information from you. They trust you and are already pre-sold, you just need to get them over the line.
A series of emails is an ideal way to reinforce trust, build your brand awareness and close the sale. My carefully crafted copy will help seal the deal.
Pay Per Click
Get maximum returns from your paid search campaigns with attention grabbing & impactful ads.
Then boost your conversion rate with an enticing and relevant landing page. I can create an entire PPC campaign or overhaul an existing one to maximise click-through rate and revenue.
Hard Copy Marketing Materials
Most businesses create a whole heap of marketing materials. Brochures, direct mail, or print ads; I can write whatever hardcopy publications your business needs.
This could include internal publications such as manuals, sales scripts, or brand guidelines. I can also work closely with your marketing team to create award nominations or heavyweight volumes such as annual reports.
Whatever the copywriting services you are interested in, give me a call on 07722 431483 for an informal chat or complete the form below and I’ll get back to you with a quote: