Now, all that remains, is for the infographic to be seen far and wide attracting links and likes to your website like iron filings to a magnet.
But, therein of course, is the problem. Just how do you go about ensuring your work is seen and shared by influencers and high-traffic websites?
Unfortunately, finishing the infographic is only the start of a long process. Now you need to outreach your image.
Outreaching your work is an essential element in making your infographic a success. It certainly demands as much time and effort as the creative process.
After all, there is little point in producing a stunning piece of work if no-one is going to see it or, more importantly, share it with their readers and followers.
Free or paid outreach?
The title of this infographic is a clue; we are going to be talking about outreaching your blog post for free. However, paid outreach is something you should certainly consider.
Paying for outreach is essentially a mini-marketing campaign. It’s too big a subject to get into here, but is one I shall be returning to in the future. For now, let’s go down the freebie route.
Who should you contact?
Finding a list of prospects keen to publish or share your infographic is probably the easiest part of the whole process. To paraphrase a popular song; ‘Prospects are all around you.’
First of all scan your contacts list. If a website has published your infographics in the past it is a safe bet that they will be more than interested in your new work. Examine your backlinks.
Sites that have placed natural links to your content obviously enjoy what you produce and may welcome the opportunity to place your work directly on their site. In a similar vein, look at websites that you have linked to. If you find their content stimulating there can’t be a better place to see your own infographic.
Next, visit the search engine of your choice. Let’s assume it’s the big G. Type the title of your infographic into Google and analyse the results to find websites that have published articles, videos or, ideally, infographics on similar subjects.
It is highly likely they will be receptive to publishing your new work. Then do a similar search on Google images. You are sure to come across graphics on a broadly similar theme to yours. Contact those sites and tell them about your own infographic.
For social media check out websites such as buzzsumo.com and followerwonk.com, to discover the influencers in your niche. Follow them and contact them regarding your work.
If you can build a relationship with these sites and individuals through your wonderful content they can be a great source of traffic, social signals and links.
Finally, don’t be backwards in coming forwards. In other words don’t be bashful. Be upfront and ask people to publish your infographic.
Ask the subscribers to your newsletter. Ask your Twitter followers and readers of your Facebook page. People who enjoy your content are often delighted to spread the word – they just need to be asked.
Consider contacting websites in related, but not competitive, fields to your business. Could their readers, and by extension their business, benefit from publishing your infographic?
How to contact prospects
Once you have gathered together your list of prospects you need to send each a personal email. Never, ever, send a bulk email.
This may be your first contact with this person and you need to make a good impression if you don’t want them to immediately press delete. Don’t be pushy. You are not trying to make a sale here. On the other hand don’t be twee.
Be as personal as possible, you simply must address the web owner by name, but don’t include an attachment or link to the graphic just yet.
Break down the key points of your infographic and pick out a key stat or two to tweak the prospects interest. Then explain why you think your content is an ideal fit for his/her website and why their readers will find it interesting and thought provoking.
For example, “I enjoyed your article on canine behaviour and thought you would be interested in an infographic I have prepared on the personality traits of the 10 most popular dogs.” Invite the prospect to contact you if they would like to receive the graphic.
Websites are crying out for high-quality content and will happily showcase good work thereby building your brand, and your backlinks, for you in the process.
And, if you plan your outreach as thoroughly as you planned your work, your infographic could well capture the attention of the influencers in your niche and, who knows, could even go viral.
Footnote: For the purposes of this article I have ignored sharing websites and services as a targeted outreach campaign that you control will yield better and more reliable results.