It’s the best thing you can do for it. But, in case acronyms aren’t your strong point, I don’t mean you should print out your copy and plant a big smacker in the middle of the page. No. In this instance KISS stands for keep it simple stupid. [Read more…] about Give your copy a big fat KISS
Dominate Google by breathing new life into your old blog posts
One of the biggest mistakes made in content marketing is to forget about a blog post once it is on the website.
It’s natural enough.You post an article to your blog, hope it ranks well in the search engines and attracts traffic. You may even outreach the post or promote it on social media. [Read more…] about Three ways to republish old content
As a freelance copywriter based in Hull I’m proud of my city. I live and work here and, despite having clients all around the country, Hull is, and always will be, my base.
The place isn’t always seen in the best light and gets put down a lot, usually by people who have never actually visited the city, but this year there will thousands upon thousands of new visitors as Hull becomes the 2017 City of Culture. [Read more…] about Hull City of Culture
Words we don’t need in our marketing copy
OK, I admit I shoehorned as many superfluous words into the title as I could. But, they kind of make my point.
There are some words you don’t need, or should never use, in marketing copy but many of us throw them in without thinking.
In this article we will look at a 10 step process on how to write a blog post. It’s a long read and there are a few hoops to go through before putting pen to paper, or rather fingers to keyboard, but follow the formula and I’m confident you will soon be cranking out better blog posts than ever before.
I, as I’m sure you do, regularly receive emails from SEO ‘gurus’, who take great delight in telling me how awful my website is and how it can’t be found on Google for any semi-relevant keyword. The guru’s email then goes on to tell me how all this can be easily fixed by utilising their SEO tactics; for a whopping fee of course. [Read more…] about How to write SEO content for your website
There is a very easy answer to that. As long as it needs to be.
Those with a short attention span or who enjoy brevity can stop reading now. [Read more…] about How long should a blog post be?
The world is a small place and getting smaller. The wonders of the web, email, and Skype means anyone can work anywhere remotely.