It's the best thing you can do for it. But, in case acronyms aren't your strong point, I don't mean you should print out your copy and plant a big smacker in the middle of the page. No. In this instance KISS stands for keep it simple stupid. …[Read More...] about Give your copy a big fat KISS
Tumbleweed blowing through your blog?
We all know we should update our website. But knowing and doing are two different things. It’s a pain to come up with ideas for a blog post and, as for actually writing them down, forget it. You’re too busy running your business. That’s why you need me. I can create your content for you. I’m very good at it, enjoy my work, and will ensure you have the content when you need it and, more importantly, when your customers expect it.
Dominate Google by breathing new life into your old blog posts One of the biggest mistakes made in content marketing is to forget about a blog post once it is on the website. It's natural enough.You post an article to your blog, hope it ranks well in the search engines and …[Read More...] about Three ways to republish old content
As a freelance copywriter based in Hull I'm proud of my city. I live and work here and, despite having clients all around the country, Hull is, and always will be, my base. The place isn't always seen in the best light and gets put down a lot, usually by people who have …[Read More...] about Hull City of Culture
Words we don’t need in our marketing copy OK, I admit I shoehorned as many superfluous words into the title as I could. But, they kind of make my point. There are some words you don’t need, or …[Read More...] about 10 words that really do my head in a lot